How to Do Likert Scale in SurveyMonkey: A Comprehensive Guide
Conducting surveys is an essential tool for businesses, researchers, and individuals to gather feedback, opinions, and insights from their target audience. One of the most commonly used question types in surveys is the Likert scale. In this article, we will provide a comprehensive guide on how to create a Likert scale in SurveyMonkey, a popular online survey platform.
What is a Likert Scale?
A Likert scale is a type of psychological measurement that is used to measure attitudes, opinions, or behaviors. It consists of a series of statements or questions that respondents are asked to rate on a scale of agreement or disagreement. The scale typically ranges from strongly disagree to strongly agree, with a neutral or neutral/undecided option in the middle.
Why Use a Likert Scale in SurveyMonkey?
SurveyMonkey offers a user-friendly interface that allows you to create and distribute surveys easily. Using a Likert scale in SurveyMonkey can help you gather reliable and valid data, as it allows respondents to express their opinions clearly and concisely. Additionally, it provides a structured format for analyzing and interpreting the data, making it easier to draw conclusions and make informed decisions.
How to Create a Likert Scale in SurveyMonkey
1. Log in to your SurveyMonkey account and click on the “Create Survey” button.
2. Select the question type “Multiple Choice” and choose “Likert Scale” from the question options.
3. Enter the question text and the scale options. For example, you can use the following scale: “Strongly Disagree, Disagree, Neutral, Agree, Strongly Agree.” Make sure to include the full range of options in your question.
4. Add the statements or questions you want to include in your Likert scale. Each statement should be related to the topic of your survey and should be written in a clear and concise manner.
5. Customize the appearance of your Likert scale by adjusting the font, colors, and spacing. This will make your survey more visually appealing and easier to read.
6. Add any additional questions or sections to your survey, as needed.
7. Preview your survey to ensure that everything is working correctly and that the Likert scale is displayed as intended.
8. Distribute your survey to your target audience and collect responses.
9. Once you have collected enough responses, analyze the data using SurveyMonkey’s reporting tools. You can view the results in various formats, such as charts, graphs, and tables, which will help you draw conclusions and make data-driven decisions.
Conclusion
Creating a Likert scale in SurveyMonkey is a straightforward process that can help you gather valuable feedback from your target audience. By following this comprehensive guide, you can create an effective survey that provides reliable and valid data for your research or business needs.
